Essentials of Modern Marketing project steps
Step 1: Pre-selection of the case study
The call goes out to selected companies.
Step 2: Alignment meeting and information about the project
A meeting is held with each of the pre-selected companies, via Google Meet, to get to know the details of the project.
Step 3: Case Study Interview Meeting
The meeting takes place via Google Meet between the company's marketing team and a member of the Kotler Impact advisory board, to learn about the company's case studies.
Step 4: Approval of the Case Study
The case study is approved by Kotler Impact's advisory board.
Step 5: Signing the contract
The contract with Kotler Impact is signed by the company.
Step 6: Sponsorship
The company responsible for the marketing case study pays the sponsorship fee to Kotler Impact. (The amount will be presented at the meeting in step 2)
Step 7: Study written by a PhD professor in marketing
The case study is written by the PhD professor on the advisory board, in collaboration with the company's marketing team.
Step 8: Publication
The case study is published.