"FUNDAMENTALS OF MODERN MARKETING"
A work that brings together the best of theory and practice in global marketing, written by brilliant minds from academia and the market!
WHY IS THIS BOOK UNIQUE?
✅ Authorship of Excellence:
Written by renowned PhD professors from the marketing academy, members of the Kotler Impact advisory board (global reference), in partnership with award-winning professionals from large companies.
✅ Tribute to the Icon:
Homage to Professor Philip Kotler, father of modern marketing, who wrote the brilliant foreword.
✅ Real Cases that Inspire:
Dozens of success stories from companies that are market leaders, from digital strategies to campaigns that have become culture. Learn from those who make it happen!
✅ For Collectors and Professionals:
More than a book, an epic work to keep on the shelf and consult again and again. Limited edition and content that transcends trends.